11. How did you estimate how much capital would be needed to setup?

I didn’t have to estimate, because I didn’t have any capital – my start-up budget was zilch!

12. Were you estimations correct?

Well, yes, in the sense that I knew I didn’t have any money and I was right!!!

13. What avenues did you take for investment/financing?

None – I deliberately built the business on the foundation of no debt. I have never regretted that decision.