23. Was your marketing campaign successful?

Yes, very. We went from nothing to being one of the UK’s biggest training organisations in our field in five years.

24. What was the initial (approximate budget for marketing)?

Nothing!

25. Was it enough to attract business?

Yes, more than enough.

26. How did you feel during this time?

A combination of things: real excitement and fulfilment, and blind panic at the same time!