27. Who were the key people/services necessary during the start-up period?

No-one really. One of my other foundational beliefs was that I my business would never be reliant on any organisation or individual(s). I deliberately tried to build it so that it doesn’t rely on anyone other than me.

28. Who did you lean on the most?

Myself!

29. Could you have done it alone?

I did! More to the point – I couldn’t have done it with anyone else!! You don’t often find partnerships theat really work or last.

30. Was it necessary to do anything else apart from marketing to attract business?

My belief was that if what I was doing was any good, then the work would come in. It always has done.